Why Patch the Ceiling When You Could Fix the Leak? Driving Traveler Compliance & Satisfaction In Your Hotel Program

Tuesday, August 6 10:30 AM - 11:00 AM

Location: Meeting Room S504ab


Event Information

Title: Why Patch the Ceiling When You Could Fix the Leak? Driving Traveler Compliance & Satisfaction In Your Hotel Program

Type: Education Session

Description:

Research Sponsored by HRS

For today's travel buyer, building and managing a travel program is an exercise in problem solving: How do you reduce costs and increase traveler compliance while keeping employees happy? While strategies and solutions have emerged to try to fix these issues, many ignore the deeper disconnect between travel buyer priorities and travelers expectations. Building on 2019 research from GBTA and HRS, this session explores some of the gaps in perceptions between travel buyers and business travelers and highlights three specific areas buyers can focus on to make their hotel programs more effective.


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