#FOMO: What Companies Who Prioritize Traveler Satisfaction Know... and You Don't

Tuesday, August 6 9:45 AM - 10:15 AM

Location: Meeting Room S504ab


Event Information

Title: #FOMO: What Companies Who Prioritize Traveler Satisfaction Know... and You Don't

Type: Education Session

Description:

Research Sponsored by Dinova

Business travel is often viewed as a career perk, but it can also be an exhausting experience when considering the extended periods of time in transit, being away from family and friends, and last-minute delays and cancellations. In recent years, the business travel industry has seen innovative efforts to boost satisfaction, but less is known about what a formal "traveler satisfaction" program looks like. Building on 2019 research from GBTA and Dinova, this session explores what organizations are doing to impact traveler satisfaction, how organizations with satisfaction programs set themselves apart, and how prioritizing satisfaction impacts a number of organizational goals.


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